Front page article in the newspaper, story on the evening news, calls coming into your funeral home months and years after an event. All of this is possible by planning the right event, getting media to cover it, and utilizing the power of SEO to keep it going. Best of all, all of this can be done for no to low cost.
Is your funeral home taking advantage of all the benefits community outreach programs can provide? Do you know how to select an event starting with the endpoint in mind? How do you build relationships with other organizations, create relationships with the media and build a database for future marketing? Is this even possible during a pandemic?
Our guest, Nancy Weil, has been running events like these for years and will share the three words that she lives by and that you will know how to get for your funeral home by the end of the program: Free, Positive, Publicity.
Nancy Weil is the Member Resources Director at the Order of the Golden Rule, an association for independent funeral homes. For the past ten years, her monthly column has been featured in Funeral Home and Cemetery News. She has certifications as a Grief Management Specialist, Grief Services Provider, Funeral Celebrant, and Laughter Leader. Nancy speaks across the country through her company, The Laugh Academy.