COVID-19 has Transformed Customer Attitudes in the United Kingdom

COVID-19 has Transformed Customer Attitudes in the United Kingdom

 

COVID-19 has transformed consumers’ attitudes and how they interact with businesses. Many of these changes were driven by customers experiencing new things and becoming more comfortable with technology during the pandemic.

The death care industry, known for its traditional approach to change, has been affected by this transformation. To keep up, the industry needs to evolve to be more adaptable and flexible to consumers’ needs.

We had the privilege of hosting a webinar featuring SAIF Next Gen, The National Society of Allied and Independent Funeral Directors, and our key speaker, Chris Cruger from the Foresight Companies, one of the largest consulting firms whose mission is to provide solution-based services that guide clients within the funeral and cemetery profession through the process of strategic change. Chris discussed the results of their 2021 Funeral and Cemetery Consumer Behaviour Study and how this impacts the profession.

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