COVID-19 has transformed consumers’ attitudes and how they interact with businesses. Many of these changes were driven by customers experiencing new things and becoming more comfortable with technology during the pandemic.
The death care industry, known for its traditional approach to change, has been affected by this transformation. To keep up, the industry needs to evolve to be more adaptable and flexible to consumers’ needs.
We had the privilege of hosting a webinar featuring SAIF Next Gen, The National Society of Allied and Independent Funeral Directors, and our key speaker, Chris Cruger from the Foresight Companies, one of the largest consulting firms whose mission is to provide solution-based services that guide clients within the funeral and cemetery profession through the process of strategic change. Chris discussed the results of their 2021 Funeral and Cemetery Consumer Behaviour Study and how this impacts the profession.
The Foresight Companies is a business and financial consulting firm that provides solution-based services that guide their clients through the process of strategic change. Their track record demonstrates that they convert business analytics into business success. They provide both insight and foresight on strategies to improve their clients’ profitability, grow their business and ensure a brighter future.
With over 20 years experience, Chris Cruger is seen as an innovator and thought leader in the funeral and cemetery industry. His great success is based on his exceptional ability to provide comprehensive solutions to intricate business challenges that leaders in our industry are faced with. Since joining Foresight, he has demonstrated his passion and ability to help clients and implemented some key initiatives to further expand the company.