Upcoming Events

Canada / USA

 'In Conversation with' Jeff Zealley: Ethics In The Funeral Profession

'In Conversation with' Jeff Zealley: Ethics In The Funeral Profession

18-03-2021 10:45 am
San Francisco, CA

The funeral profession is evolving, and as it continues to evolve we will be presented with new challenges in the realm of ethics. We are joined by special guest Jeff Zealley on this special webinar where we will discuss the importance of ethics in the profession, examples of ethical dilemmas, and how to ensure that the correct choice is made when you are faced with a dilemma.

Guest Bio: Jeff Zealley, MBA, Academic Fieldwork Coordinator/Assistant Professor at Salt Lake City Community College.

Easy Ways Funeral Homes Can Use Their Data to Build Winning Campaigns

Easy Ways Funeral Homes Can Use Their Data to Build Winning Campaigns

25-03-2021 11:00 am -11:30 am
San Francisco, CA

Data is one of the most valuable assets a business owns. Companies like Google, IBM, and Amazon understood this and built multi-billion dollar businesses by capitalizing on their data. They’ve garnered insights about their customers, which helped them plan impactful marketing campaigns. While you may not be planning for this kind of scale, are you using your valuable data to understand what’s important for build campaigns and ongoing relationships with the families you serve?

Join us for this webinar that discusses how to:

  • Use your data to develop ongoing relationships,
  • Build campaigns to engage potential customers, and
  • Plan campaigns that are meaningful to your audience.
Using Technology to Build Your Sales Pipeline/Funnel

Using Technology to Build Your Sales Pipeline/Funnel

29-04-2021 11:00 am -11:30 am
San Francisco, CA

86% of consumers prefer to do online research when making purchase decisions. With well-informed consumers stopping by your website purely to gather information, sales and marketing teams are continually challenged to come up with innovative ways to capture mindshare in today’s competitive landscape. Marketing Automation, CRM tools, and detailed reports are among the solutions available to address challenges to engaging potential new customers.

This webinar will discuss how these various types of tools can help you prime the pumps to get your sales pipeline flowing. Join us to learn how funeral homes, cemeteries, and crematoria can use a variety of tools to help your sales and marketing teams manage contacts, bring in new leads, and engage consumers no matter what stage they are in the sales pipeline.

Gaining Visibility and Building Relationships within the Community

Gaining Visibility and Building Relationships within the Community

27-05-2021 11:00 am -11:30 am
San Francisco, CA

Funeral homes, cemeteries, and crematoria provide essential services to their local communities, yet people often do not think about them until their time of need. Having a physical presence is not enough, to raise awareness, marketing is a must. In this webinar we will explore some ideas of simple steps you can take to raise awareness of the resources and services you have to offer your community.

Join us to learn how to:

  • Get started with tools to manage contacts,
  • Develop relationships with existing contacts
  • Build awareness of the support you provide to your community
Managing Customer Relationships – There Must Be A Better Way

Managing Customer Relationships – There Must Be A Better Way

24-06-2021 11:00 am -11:30 am
San Francisco, CA

Ever feel like there are not enough hours in the day to keep up with all of the families you serve? You would like to keep in touch to let them know that you are thinking of them and that you care. You’d like to forge long-term relationships, but it is just so time consuming. If you are managing your customer list by Rolodex, spreadsheet, or email address books, and have found yourself wondering if there is a better way, then this webinar is for you.

Join us to learn:

  • Why a CRM tool is essential for managing your funeral home, cemetery, or crematoria
  • How to use a CRM to keep a finger on the pulse of your families
  • Ways that you can engage customers and build long-lasting customer relationships

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