Changes in consumer behavior have created a need for businesses of all sizes and types to rethink how they offer their goods and services, and death care service providers are not exempt. While many funeral homes, cemeteries, and crematoria have successfully used manual processes and have relied extensively on paper records, the times are changing. To attract new clients, keep in touch with the families you serve, gain efficiency, and position your business for the future, adopting digital technologies is crucial.
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Conventional wisdom says that it costs five times more to acquire a new customer than to retain an old one, and recent research suggests the number could be even higher. Yet, many businesses don’t consistently follow up with their existing customer base. The right business management can solution help you incorporate existing contacts into your sales strategy and incorporate new ones. Today’s online tools revolutionize how you generate new leads, manage existing contacts, contracts, inventory, and more by integrating everything you need to manage your sales process.
Join us for this webinar to explore how your funeral home, cemetery, or crematorium can realize the benefits online solutions can deliver to support your sales team. You’ll learn how:
Data is one of the most valuable assets a business owns. Companies like Google, IBM, and Amazon understood this and built multi-billion dollar businesses by capitalizing on their data. They’ve garnered insights about their customers, which helped them plan impactful marketing campaigns. While you may not be planning for this kind of scale, are you using your valuable data to understand what’s important for build campaigns and ongoing relationships with the families you serve?
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86% of consumers prefer to do online research when making purchase decisions. With well-informed consumers stopping by your website purely to gather information, sales and marketing teams are continually challenged to come up with innovative ways to capture mindshare in today’s competitive landscape. Marketing Automation, CRM tools, and detailed reports are among the solutions available to address challenges to engaging potential new customers.
This webinar will discuss how these various types of tools can help you prime the pumps to get your sales pipeline flowing. Join us to learn how funeral homes, cemeteries, and crematoria can use a variety of tools to help your sales and marketing teams manage contacts, bring in new leads, and engage consumers no matter what stage they are in the sales pipeline.
Funeral homes, cemeteries, and crematoria provide essential services to their local communities, yet people often do not think about them until their time of need. Having a physical presence is not enough, to raise awareness, marketing is a must. In this webinar we will explore some ideas of simple steps you can take to raise awareness of the resources and services you have to offer your community.
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Ever feel like there are not enough hours in the day to keep up with all of the families you serve? You would like to keep in touch to let them know that you are thinking of them and that you care. You’d like to forge long-term relationships, but it is just so time consuming. If you are managing your customer list by Rolodex, spreadsheet, or email address books, and have found yourself wondering if there is a better way, then this webinar is for you.
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