Why Cemeteries and Crematoriums Need to Think of the Millennials
Every aspect of life, be it business or otherwise, is right at the center of technology if not part of it. We are currently living in the digital age, where factors of society are directly affected and influenced by technology. This also includes the death care industry - specifically, cemeteries, crematoriums, funeral homes, memorial gardens and so forth.
For every business or industry, it is crucial to adapt to the changing times to remain viable. Why? Because we not only live in the digital world, we live in one that is operated by it.
Millennials Matter to the Death Care Industry (A Lot)
The Millennial generation (also called Generation Y) is defined as those born between 1981–1996. The media often portrays this generation as "young and reckless", but they are maturing, (along with their purchasing power). The eldest in this demographic are now approaching 40 years old, and are next in line to be responsible for making end of life decisions.The term Millennials refers to more than a generation, it refers to an attitude or mindset.
Millennials practically grew up on the internet and advanced technology. According to recent studies and research, Millennials will be the highest ranking population 10 years from now. What does that mean? It means that this audience holds the majority vote already during election time, and their values, digital habits, and expectations influence the business and marketing world.
So what can cemeteries and crematoriums do to improve services and appeal to Millennials? Let's take a look:
Millennials are anything but traditional. For one, the idea of waiting in line (or waiting at all), is unthinkable. Today's reliance on mobile apps and highly responsive digital interfaces have created an on-demand mindset and an expectation for instant service, or close to it. Online research, shopping, same-day or overnight delivery, and real-time communication with companies via chat bots and social media are all examples of services available with the click of a button.
If you plan to grow your cemetery or funeral home business by targeting the larger population, including Millennials, it is better if you go digital. This also includes how you offer and carry out your services.
Appealing to Millennials and adapting your strategy to meet changing trends is the only way the industry is assured of a future.
Efficient Online Systems
Going online is not an easy task. If you are going to do it, you should do it right. Having a professional guide you through the correct procedures will help ensure you have an efficient online system. Moreover, identifying the type of services that should be moved online will help prioritize the project and get the right tools in motion.
For example, having an online service that deals with bookings for cemeteries and funerals would accommodate a significant number of Millennials. Millennials are already aware of how modern intuitive systems work, due to their early exposure to technology. They trust that digitally-savvy businesses have their operations working efficiently, and with very few mishaps.
The Future of Cemeteries and Funeral Homes
Digital and online services ease the task of communication and transaction considerably. Moreover, technology literally does most of the work for us. This could only mean growth for your business on a much larger scale.
If you look at the numbers, it is obvious that recognizing changing attitudes and embracing technology is beneficial – not only beneficial to the Millennial population, but for the future of the death care industry as well.