When I was a funeral director, I saw how varying the aftercare programs in the profession are! Some funeral homes follow up regularly; others follow up only to let the families know when the death certificates arrive. Some put their preneed team in charge of follow up; others task their funeral directors with it. Clearly, it's important, but it's also time-consuming. Is it really worth it to have an established aftercare program?
Yes! A resounding yes. Aftercare is important for many reasons, but let's start at the beginning: First, the profession as a whole has 3 key components – pre-need, at-need, and aftercare. As funeral directors, we primarily focus on at-need families, and perhaps pre-need on occasion as well. But as funeral directors, we have established the relationship with the family that we have served, and we need to focus on the aftercare as well! Why?
You might be wondering, "how can I make sure that every family is followed up with, and how can I make sure that families have information about our aftercare events?" While it is simple enough to give them a call or send them an email, sometimes you just don't have the time!
That is where marketing automation comes in. By utilizing marketing automation, you can ensure that you never miss an important follow up with a family. You can create different campaigns (such as a Holiday Service of Remembrance or a Mother's Day Campaign) and simply check a box in byondpro to ensure they are receiving those important notifications. This can have a two-fold effect:
By utilizing marketing automation, we can build an aftercare program for your funeral home or continue to solidify the aftercare program you already have in place. What are some other suggestions for creating a meaningful, fun, and enticing aftercare program?
Michelle attended the Mortuary Program at Mt. Hood Community College in Gresham, and graduated in 2013. She then went on to work for 2 privately owned funeral homes and 1 corporate funeral home.
Having learnt a great deal from her time at each place and the amazing funeral directors she was able to work alongside, Michelle knew that she needed a change.
Knowing that she wanted to stay in the profession, Michelle joined OpusXenta in 2020. She enjoys having the opportunity to share her knowledge with other funeral directors and keeping current on trends in the industry.