Does marketing automation help your business
You have probably heard about how marketing automation is changing business but you are not sure if your business can benefit. You may not have a dedicated marketing team or even a full-time resource so you want to be sure before you invest in another system, that it will benefit your company.
A report into marketing automation in 2016 found that 50% see that content delivery, social media and SEO (search engine optimsation) as the most difficult digital marketing areas.
Marketers agree automation simplifies these challenges by allowing activities to be tracked from creation to initial contact to communication to nurture and through the sales journey.
Automation makes it possible to have contacts automatically updated, their interests based on clicks recorded, and they can be ranked based on their level of engagement. And no more needing to ask people to complete their contact details as you already have their information so as they move through the tracked events provided in your communications this is recorded. Meaning you have more time to focus on creating great content for your campaigns and following up any action items.
Today more than ever the first person who can engage a potential customer has an advantage to convert them with minimal effort before any competition is introduced. Automation can be used equally well on existing customers to communicate regularly regarding offers, updates, news and to receive feedback on how your company is doing. Marketing Automation allows businesses to easily create emails for campaigns, customise and personalised content based on individual preferences.
Automation means campaigns are set up and ready to go based on a series of actions so minimum input is required after the initial set up ... making complex really easy! A sample automation can look like this ...
At each relevant point where an action / interaction is required an alert can be sent or a task created and assigned to the relevant person; meaning beyond general reporting the campaign does not need to be monitored. Whatever your need or budget there will be a marketing automation tool for your business – and marketing automation can help your business:
- Create marketing journeys to acquire, nurture, and grow customers, visually - Show new users how to get started, turn stagnant contacts into repeat buyers, nurture leads, and create successful customers using personalized journeys.
- Engage on the right channel - Personalize your customer's experience by sending targeted emails, in-app messages, SMS, and postcards at the right time in their journey.
- Capture and grow leads automatically - Automatically turn anonymous visitors into leads and customers. Capture forms and data from your websites, blogs, or apps instantly using our tracking code.
- Analyse to split test and track everything - Track opens, clicks, and conversions. Update journeys on the fly based on real-time results. Visualize your funnel. See which referral sources drive sales.
So yes; marketing automation can help your business – you can use basic functionality or build complex multi-channel campaigns drive new business opportunities with less time, less effort and less resources.