OpusXenta Blog

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The Changing Sales Process in the Death Care Industry and the Importance of Personal Relationships

Over the past year and a half, we have seen COVID-19 force massive changes in how people and businesses interact. For funeral directors, working in a profession deeply dependent on interpersonal exchanges, the restrictions imposed due to the pandemic and the reduced mobility of their clients induced sweeping changes in how we conduct funerals, upen...

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How to Engage Customers: A Step by Step Guide to Email Marketing

Do you ever find yourself wishing you had remembered to acknowledge a special day or milestone, but the moment passed before you could arrange to get an email or correspondence written, designed, and sent out in time?  Juggling the many anniversaries, holidays, key moments, and business events one at a time can create an endless cycle of hurry...

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Friday, 24 April 2020 19:05
The Value of Embracing Change

The Value of Embracing Change

The Death Care sector is one of intrigue to those outside of its bubble. There are multiple skills required to 'make good' the experience of death for the bereaved. From bookkeeping to bereavement support, the community looks to Funeral Directors, Celebrants, Cemeteries, and Crematoriums, not to mention the florists and caterers, and video streamin...

Celebrations of Life

Celebrations of Life: 5 Tips for Delivering Flawless Events

There's big change brewing in the death care industry: families want to put the "fun" in funerals—many families are replacing traditional funerals with celebration-of-life memorial services. How can your funeral home deliver a flawless, memorable event, and why is that so important? This blog provides five tips to help make sure celebrations run sm...

Before and After

Before and After: Using CRM Tools for Aftercare Services

"People will forget what you said. They will forget what you did. But they will never forget how you made them feel." Those words from the late great American poet Maya Angelou were likely not made in the context of customer service, but they hold true nonetheless. It's especially true in the funeral profession, where funeral directors have the opp...

How Technology Can Enhance Celebrations of Life

Going Byond: How Technology Can Enhance Celebrations of Life

Moments that matter—weddings, births, anniversaries. We spend days, weeks, months planning for them to preserve the memories beyond the events themselves. But funerals—or celebrations of amazing lives lived—are often planned in a short transactional timeframe, fraught with emotional stress and fresh grief. Sometimes, due to the rush and immediacy o...

Digitizing Your Records

Records Management Made Easy: The Benefits of Digitizing Your Records

Records are at the heart of every cemetery and not only provide an invaluable window into the past but are critical to planning and managing its future. In an increasingly tech-driven world, digitization transforms the way we record, manage and track data, and burial records are no exception. Digitizing burial records is not a new concept, and the ...

The Funeral Director: Dozens of Jobs in One Career

The Funeral Director: Dozens of Jobs in One Career

Event planner, counselor, florist, entrepreneur… what role doesn't a funeral director play? As this past year has taught us, funeral professionals are an invaluable and essential part of our public health infrastructure and society. While their tireless, physically, and emotionally punishing work often goes unnoticed, funeral directors and morticia...

Maintaining Balance Between Laughter and Grief

Stress Relief: Maintaining Balance Between Laughter and Grief

Stress is inevitable. It's been a common theme throughout the course of the pandemic and is certainly felt by those in the funeral and death care industry. Nancy Weil, a leading authority on the relationship between humor and grief, offers advice for funeral directors in her recent webinar with OpusXenta. Nancy is the Membership Director for the Or...

CRM Systems and the Funeral Industry

CRM Systems and the Funeral Industry

By Dylan Nells A Funeral Director with over 30 years of experience delivering services for families and communities was asked what he thought about computer systems in the Funeral Industry, and this is his reply. Let me share a story.  Our special treat used to be a meal and stay over at our favorite restaurant in the Lake District. Every meal...

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Putting the You into Universal

You You - the most important person in your life. Shannah Kennedy made this abundantly clear in her 'In Conversation with' webinar this last quarter about The Importance of Caring for Self in an Industry All About Caring for Others. (Make sure to grab your copy of the recording if you missed it.) As caregivers and community supporters, and managers...

The Climate Emergency

Final Disposition, Final Impact: Death Care Industry Collaborates to Combat Climate Change

Imagine taking a subject most people don't want to talk about—death—and pairing it with a subject many people know little about—climate change. That's the conundrum facing the death care profession as this century advances. The health of the planet is top of mind, but so too is the solvency of funeral homes, crematoriums, and cemeteries amid this g...

It's Time for a Digital Transformation

It’s Time for a Digital Transformation in the Death Care Industry

The world has changed. We work from home, attend school from home, shop from home, and stream movies at home. Online activities have increased in quantity and popularity. "For all of us everywhere, what we did and the way we did it just twelve months ago is going to look… significantly different today," says John Haley, Customer Success & Acqui...

The Climate Crisis

The Climate Emergency: What Changes Can Crematoria, Funeral Homes and Cemeteries Make to Protect Our Environment?

It is impossible to put a price on the comfort which services like burials and cremations have brought to the bereaved in the last few hundred years. However, recently, we have become increasingly aware of the unintended consequences of some of these actions and the negative impacts that they are having on our environment. We will be discussing thi...

The Environmental Stewardship Group

Leading the Bereavement Sector to Sustainability

On 17th February, The FBCA, (Federation of Burial and Cremation Authorities) and OpusXenta held the first webinar in our environmental series highlighting the environmental impact of the bereavement services sector. We opened the conversation and looked at what changes that funeral directors, crematoria and cemeteries alike can all make to protect ...

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Tech at the Front Lines: How Technology can Address Changing Consumer Needs

Safety, convenience, and affordability: almost a year into the COVID-19 pandemic, these timeless values have translated into crucial necessities. Throughout the last year, we have seen fundamental shifts in consumer behavior that have changed the way customers and businesses interact. Many of these changes will likely continue to be with us long af...

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Building the Bridge to Change: How Mindful People Management Can Improve the Process of Change

Change. Like death and taxes, it's a constant. There are variety junkies (like myself) who crave change and those who will move mountains to avoid it. How many times have you heard someone say something like… "but I've always done it this way – it works fine as it is!"? ("Argue for your limitations and, sure enough, they're yours." – Richard Bach.)...

The Cloud: What, Why, and How?

The Cloud: What, Why, and How?

Many business owners approach the Internet and its options with a touch of uncertainty. We've all heard of "the cloud," but what exactly is it, and why should you trust your important business data to a place that you can't see or touch? If you are in need of a safe, secure, and highly accessible location for your cemetery or funeral home's data, t...

New Year, New Start.

New Year, New Start. Five Things You Can Do NOW to Energize your Business for 2021

Essential. Vital. Connected.  While those words have always held true for the funeral industry, clearly, they were all a bit more challenging to realize in 2020. But the new year presents new opportunities to remain essential, vital, and connected and, in the process, energize your business. The pandemic has made us react to what happened. But...

The Importance of Aftercare

The Importance of Aftercare

Aftercare...it's important, but just how important is it really?  When I was a funeral director, I saw how varying the aftercare programs in the profession are! Some funeral homes follow up regularly; others follow up only to let the families know when the death certificates arrive. Some put their preneed team in charge of follow up; others ta...

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