Using CRM to improve the business and retain customers

Using CRM to improve the business and retain customers
​A Customer Relationship Management (CRM) system is a game changer for businesses as it allows a total business overview of resources, data and customers. It enhances productivity as data is centralised so there are no individual silos and it can be accessed by the entire team. Managers can also report across their team/s and review activity a...
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A simple matter of elegant customer experience

We can all picture a swan gliding calmly over still waters. As business people, most of us can't help thinking of those two legs beneath, paddling tirelessly, navigating currents, rocks, weeds and the odd pinching crab. In the business world, you need to paddle hard to be a swan these days. Consumers' expectations of always-on, mobile-friendly digi...
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