Boosting Customer Engagement - how Marketing Automation can help cemeteries & funeral homes

Boost-customer-engagement-with-marketing-automation-in-death-care
Marketing Automation for the Death Care Industry At its early inception  cemeteries, crematoriums  and funeral homes faced a lot of opposition. It was an industry that grew fast and met the needs of the grieving. However, despite the many challenges the industry face d , it continue d unruffled seeming to adapt to the ever-changing times....
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Business Intelligence: your cemetery's key to a successful business

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The cemetery industry is currently at a place that it needs to change. With the recent digital shift in society, businesses are required to evolve. Evolution of businesses is a requirement in order to remain viable. And that includes the cemetery industry. Technological advancements and shifts in the digital field have brought changes to syste...
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OpusBlog
Thanks for your comments Matt. We have a different perspective in that we believe that cemeteries in this day and age suffer the s... Read More
Tuesday, 20 March 2018 16:38
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Why Cemeteries and Crematoriums Need to Think of the Millennials

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Every aspect of life, be it business or otherwise, is right at the centre of technology if not part of it. We are currently living in the digital age, where factors of society are directly affected and influenced by technology. This also includes the death industry, more specifically, cemeteries, crematoriums, funeral homes, memorial gard...
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How Cemeteries can compete with Big Business — How Not to Bury Your Business

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Like many other industries, major players control huge parts of the cemetery, crematorium and funeral home industry. Many small businesses won der how they can compete with these companies.  The good news is that small businesses actually have several advantages over big, nation wide companies. If you want to survive and thrive as a cemetery, ...
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3 Ways Tourism is reshaping cemeteries and the death care industry

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The last decade has seen a boom in cemetery tourism, sometimes called Tombstone T ourism. With the rising interest in genealogy, more people are hunting out cemeteries to find their ancestors or just out of plain curiosity. After all, each grave site is an example set in stone (or bronze) of the architecture, art, culture, and history of the time o...
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YES … The burials industry is being affected by the digital world

​ Today, every industry and organization exists in an ever more demanding digital world and is being pushed to a place where technology is playing an increasing role in the daily life of the organization and its staff. Cemeteries and memorial gardens are not immune to this… so how could they use technology to deliver a better service, improve opera...
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Should You Be Concerned About Cemetery Legislation

Who needs cemetery software to manage their cemetery records? You've been running your cemetery operations just fine without it and it's too expensive to implement anyway. Right? Well you may want to consider! As you are aware, there are many legislative requirements for cemetery management which vary from one jurisdiction to the next. It is time c...
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Cemetery Management Software Beats Spreadsheets Anyday

Spreadsheets are a great tool to store information and we have seen some excellent spreadsheets used by people in the death care industry that even included some cemetery mapping. However, several problems can occur even with the best spreadsheets that are created and maintained by advanced users. Here are some of the things you need to think ...
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Why Cemeteries Need Management Software

As modern technology advances, cemeteries worldwide are relying on new software to help run everyday business operations. Cemetery software is very beneficial to both cemetery employees and visitors, as it helps manage cemetery records and locate gravesites in a faster and more efficient manner. By adopting these 21 st century practices, your cemet...
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