Busting Myths About Technology
Unhealthy Fears About Death and Technology
The funeral home industry is no stranger to myths and rumors that perpetuate our collective fear of the unknown. Often the death care industry falls prey to superstitious beliefs or campy depictions that just aren't true.
Those of us working in the funeral and cemetery business take these presumptions with a grain of salt, knowing that most of the notions are embellished, fabricated, (or altogether far-fetched), and too easily accepted by those who are simply uncomfortable or uninformed about the topics of death and dying, and letting their imaginations fill in the details.Myth 1: "Robots take over human jobs"
Fact: Machines do what humans cannot
Robots actually take over the tasks that humans couldn't possibly do effectively. The humanly impossible tasks of instant, on-demand computing, tracking and measuring, reporting, and communicating with precision are only possible with the help from modern technology and software systems.
Manually generating the kinds of detailed, up-to-the-minute reports, calculations, trend analysis, and rhythmically timed correspondence to various audience segments would require supernatural ability or a large dedicated team at the very least.
Technology and software systems enable the kind of reliable, consistent outputs that your business can not only rely on but scale up with ease.
Relying on human power alone means that your ability to scale activities is limited by the volume of work your staff can produce each day. The best approach is to empower your staff to use technology to their advantage and work alongside it to ensure goals are defined and achieved.
Myth 2: "Automation forces me to give up control"
Fact: The last time we checked, humans still tell the robots what to do
Marketing Automation allows you to set the pace or frequency of your communications, establish "events" that will trigger a specific follow up correspondence, and eliminates the need to chaperone a continual process Everything about how you connect to prospects and clients, including how you choose to engage with your customers, what you say, and when you say it are within your control.Myth 3: "The human touch gets lost"
Fact: Human interactions with your customers actually increase and deepen.
With technology and a full CRM system to centralize information and take care of the time-consuming tasks of record-keeping, ensuring accuracy, consistency, and error-free communications, it frees up staff to provide better levels of personal care and attention to your customers.
For example, a staff member need only glance at the intake screen to access detailed notes about a customer in order to address their needs. Imagine being able to access the following information, all from a central location:
- Schedule at a glance – A tab that provides a detailed sequencing of the day and details of the service
- Providers - Access to hire and communicate with multiple vendors and service providers such as Musicians, florists, and newspapers
- Ability to interact with other 3rd parties such as notifying a cemetery that a party will be arriving
- Communications – A history of every interaction that occurred – each email, phone call, or correspondence that goes out gets recorded and chronicled in a central location
- Financial Records – all sales-related information, whether pre-need or purchased on site, with easy generation of billing and receipts
- Documents and Certificates - Tracks documents such as burial transit permits, and other required certificates
The quality of care and personal attention shown to customers is deepened when your staff have easy access to every detail needed, and the tools to be efficient. The right technology creates confident stewards of your brand and a deeper human experience.
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