The cemetery industry is currently at a place that it needs to change. With the recent digital shift in society, businesses are required to evolve. Evolution of businesses is a requirement in order to remain viable. And that includes the cemetery industry.
Technological advancements and shifts in the digital field have brought changes to systems. Not only systems, but customers, and potential prospects. Technology has transformed the way customers view businesses, and in turn, the businesses as well.
Simply put, businesses are in the era of customer retention. This is exactly what is required of the cemetery industry. Once they make a loyal customer, they need to retain that customer. You can only make a loyal customer out of a happy and satisfied customer.
However, why is this so important? Because research shows that at least 60% of satisfied customers are more likely to recommend a particular business. However, dissatisfied customers are also more likely to let people know. What is more, the advent of social media gives them a platform to vent their frustrations. So that said, it is extremely important that you keep your customers happy if at all your business will grow.
How can you achieve this? It's no secret that customer expectations have changed. They demand quality service in quality time. Most businesses have incorporated various technologies to increase their performance and work productivity. Furthermore, have satisfied and happy customers. One such technology that has proven to be effective is what is known as business intelligence.
What Is Business Intelligence?
Business intelligence is a process that relies on technology, as previously mentioned. It contains applications and tools that gather information and later analyze it. All this works to improve and enhance business performance overall. The information gathered will also assist in making informed and relevant situations that will benefit the organization. Let us look at the benefits of using the Business Intelligence tool.
A Shot In The Dark
The days of guess work or making assumptions are over. Let's face it, for too long businesses had to rely on their gut feeling. And often, the decisions that are made this way turn out inaccurate. Why? Because such decisions are made on the shaky ground. It is an uninformed decision. Such decisions end up costing the industry millions. Business intelligence takes the guess work off the table.
It provides you with accurate information that can help you land that deal. Moreover, make the correct and informed decisions that will lead your company to success.Now you can make decisions, already knowing the type of result to expect.
Track Your Success
The Business Intelligence tool can allow you to literally track your key performance indicators. If anything happens or changes, the tool will notify or alert you. Moreover, it also lets you know what could have gone wrong, and how you can rectify it.
This allows you to bid any problems in the bud, and not allow the business to get affected in any way.
Provide Response In Real Time
One of the greatest advantages of using Business intelligence is the provision of answers. Business intelligence has all the answers to your queries and questions. No more strenuous research. It literally does the work for you.
However, it does more than just answer your immediate question. It also gives you answers to questions that may be related to your immediate question. Just in case you missed or forgot a very important question, it does that for you.
This helps tie up any loose ends. It also allows you to have a faster response time by making faster decisions. Another sure way of increasing customer satisfaction.
Learn Your Customer
The best way to make your customer happy is by learning them. You're probably wondering how one can achieve this, right? Well, by the simple implementation and use of Business Intelligence.
Business Intelligence can give you detailed information on customer behavior. It will enable you to learn what their preferences are by their purchasing decisions and methods. That way, when you approach them, you can offer whatever they need or require.
Effective Inventory Management
We are often unsure of the correct amount of inventory to order. So we end up ordering more just in case. This is a loss on the side of the company if they just collect dust in the store. Business Intelligence allows you to make a better decision when it comes to inventory.
It tells you the right amount that you should order. Moreover, you can order them at exactly the right time. Your customers will no longer have to wait to receive their goods delivered to them. This ultimately equals to a happy customer.
What is more, you get to save up on money and time. And maybe use those resources to exploit other profitable investments.
Quick Access To Your Reports
Remember those days of having to wait hours for a single report? And you're employee ending up putting a lot of time and effort on that single report? This equals to a wasted time and energy. Resources that could be used elsewhere.
The fact remains that it would help if you received your reports as urgently as you need them. Business Intelligence allows this benefit. You can now access important reports and dashboards to your business with the touch of a button.
You can access all this information from anywhere, on your phone. This will help you deal with matters much faster. Hence, business productivity and growth.
In conclusion, the cemetery industry is a business like any other. It also needs to incorporate technologies that can lead to its growth. Not only growth but guaranteed success as well.
Technology has generally changed customer expectations. Clients now expect quick responses and efficient services. The demand that a business is competing with is high. However, thanks to new technologies aimed at helping business cope with such challenges, the death industry can grow its customer base. Many other technological tools for businesses have been created. All you have to do is incorporate them, and experience a fast rate of success.
This is a generic business intelligence discussion not tailored to cemeteries. Proofread! Why would someone buy business intelligence software from someone who doesn't "sweat the details" of their own presentation, much less the customers?
Do the homework that you espouse! You're spending precious resources trying to sell to small rural cemeteries that have no money. It's easy to find out who is in your target size range.
Not impressed - would you be?
Thanks for your comments Matt. We have a different perspective in that we believe that cemeteries in this day and age suffer the same issues as any other kind of business so where it is very specific to the industry our content reflects that but where it is something generic like business intelligence, telling the broader story tends to make sense. That said, please review some of the other articles in our blog and you will find a wealth of detail that we have complied.