The last decade has seen a boom in cemetery tourism, sometimes called "tombstone tourism".
With the rising interest in genealogy, more people are hunting out cemeteries to find their ancestors, reflect on their lives (or the lives of their favorite buried celebrities), and discover exquisite surroundings. After all, each grave site is an example set in stone (or bronze) of the architecture, art, culture, and history of the time of death as well as of the individual's final wishes.
This unprecedented level of interest is reshaping the business of cemeteries in three major ways:
The number of tourists who physically visit a grave site is minimal compared to surging interest in online exploration (e.g., website visits, online searches, connecting via social media channels).
A website and social media presence each offer a greater level of transparency over the industry and well as a way to clearly present options available to families.
Many of the larger cemeteries now offer themed tours such as evening 'ghost' tours, lamplight tours, architectural and monument tours, historical tours, self-guided audio tours, and more.
GPS mapping is being used to identify and display memorial locations.
Historically cemeteries were designed as parks to encourage visitors and mourners to explore. As attitudes toward death and the industry change, and as the interest in genealogy continues to grow, it makes perfect sense that cemeteries, crematoriums and memorial gardens are the next hot tourist destination.
And it's not just the bigger cemeteries contributing to this growth; there are many websites collecting and maintaining information on cemeteries gathered by volunteers. These sites allow visitors to cemeteries to post photos, transcribed headstone inscriptions and provide general cemetery information for the wider public to view. Many of the smaller historical, private or retired cemeteries are now visible to an international audience in a way that has never been possible before.
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