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Unlock Your Business Potential: Why Comprehensive Reporting is Important
In any cemetery or crematory, having a comprehensive overview of your business is essential to maintaining a sustainable operation. Whether you need a snapshot of your financial position or projections for the year ahead, an indicator of the current state of company assets, or need to ensure regulatory compliance, there are many reasons why bu...
The Changing Sales Process in the Death Care Industry and the Importance of Personal Relationships
Over the past year and a half, we have seen COVID-19 force massive changes in how people and businesses interact. For funeral directors, working in a profession deeply dependent on interpersonal exchanges, the restrictions imposed due to the pandemic and the reduced mobility of their clients induced sweeping changes in how we conduct funerals, upen...
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Records Management Made Easy: The Benefits of Digitizing Your Records
Records are at the heart of every cemetery and not only provide an invaluable window into the past but are critical to planning and managing its future. In an increasingly tech-driven world, digitization transforms the way we record, manage and track data, and burial records are no exception. Digitizing burial records is not a new concept, and the ...
CRM Systems and the Funeral Industry
By Dylan Nells A Funeral Director with over 30 years of experience delivering services for families and communities was asked what he thought about computer systems in the Funeral Industry, and this is his reply. Let me share a story. Our special treat used to be a meal and stay over at our favorite restaurant in the Lake District. Every meal...
Stress Relief: Maintaining Balance Between Laughter and Grief
Stress is inevitable. It's been a common theme throughout the course of the pandemic and is certainly felt by those in the funeral and death care industry. Nancy Weil, a leading authority on the relationship between humor and grief, offers advice for funeral directors in her recent webinar with OpusXenta. Nancy is the Membership Director for the Or...
Cremations in the Digital Era
How Technology and Digitally Native Consumers are Driving Changes in the Cremation Sector Cremations are increasingly becoming the preferred option when it comes to funeral planning in the UK, with over 78% of people now choosing this method over a traditional burial. The changing dynamic of modern culture, a step away from more religious pra...
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The Funeral Director: Dozens of Jobs in One Career
Event planner, counselor, florist, entrepreneur… what role doesn't a funeral director play? As this past year has taught us, funeral professionals are an invaluable and essential part of our public health infrastructure and society. While their tireless, physically, and emotionally punishing work often goes unnoticed, funeral directors and morticia...
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Final Disposition, Final Impact: Death Care Industry Collaborates to Combat Climate Change
Imagine taking a subject most people don't want to talk about—death—and pairing it with a subject many people know little about—climate change. That's the conundrum facing the death care profession as this century advances. The health of the planet is top of mind, but so too is the solvency of funeral homes, crematoriums, and cemeteries amid this g...
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It’s Time for a Digital Transformation in the Death Care Industry
The world has changed. We work from home, attend school from home, shop from home, and stream movies at home. Online activities have increased in quantity and popularity. "For all of us everywhere, what we did and the way we did it just twelve months ago is going to look… significantly different today," says John Haley, Customer Success & Acqui...
Improved Booking Optimizes Operations for Any Crematory
As the need for cremations is rising, it's more important than ever to optimize your crematory to improve your support for the community. According to the National Funeral Directors Association 2020 Cremation and Burial Report, it's expected that COVID-19 will be responsible for another 200,000 deaths throughout 2021, but crematories have limited a...
Digital Divide? How Technology Can Revolutionize Your Cemetery Business
Papers getting lost on desks. Updates being overlooked. Mistakes made due to poor handwriting. All are unacceptable in the cemetery business. And yet, unfortunately, they can happen. Reducing those errors, however, is possible by using technology. Implementing digital transformation tools for your grounds and service management (GSM) team could be ...
Tech at the Front Lines: How Technology can Address Changing Consumer Needs
Safety, convenience, and affordability: almost a year into the COVID-19 pandemic, these timeless values have translated into crucial necessities. Throughout the last year, we have seen fundamental shifts in consumer behavior that have changed the way customers and businesses interact. Many of these changes will likely continue to be with us long af...
Building the Bridge to Change: How Mindful People Management Can Improve the Process of Change
Change. Like death and taxes, it's a constant. There are variety junkies (like myself) who crave change and those who will move mountains to avoid it. How many times have you heard someone say something like… "but I've always done it this way – it works fine as it is!"? ("Argue for your limitations and, sure enough, they're yours." – Richard Bach.)...
The Cloud: What, Why, and How?
Many business owners approach the Internet and its options with a touch of uncertainty. We've all heard of "the cloud," but what exactly is it, and why should you trust your important business data to a place that you can't see or touch? If you are in need of a safe, secure, and highly accessible location for your cemetery or funeral home's data, t...
New Year, New Start. Five Things You Can Do NOW to Energize your Business for 2021
Essential. Vital. Connected. While those words have always held true for the funeral industry, clearly, they were all a bit more challenging to realize in 2020. But the new year presents new opportunities to remain essential, vital, and connected and, in the process, energize your business. The pandemic has made us react to what happened. But...
Who is Buried in Your Cemetery?
Most cemeteries, even small ones, have someone of interest buried on site. Maybe it's a local poet. Maybe it's a war hero. Maybe it's a famous celebrity. However, if no one knows that individual is buried in your cemetery, then you're less likely to receive visitors such as cemetery tourists, historians, or distant relatives. Cemetery mapping can c...
Shifting the Status Quo: Disruption Leads to Opportunities in Industry
The only thing good about 2020 is it's coming to an end. Right? Actually, taken in perspective, it could also be considered the year of opportunities. This year, the death care industry was completely consumed with navigating the new normal brought on by the pandemic. In addition to dealing with caring for the dead, there were new protocols to lear...
Before and After: Using CRM Tools for Aftercare Services
"People will forget what you said. They will forget what you did. But they will never forget how you made them feel." Those words from the late great American poet Maya Angelou were likely not made in the context of customer service, but they hold true nonetheless. It's especially true in the funeral profession, where funeral directors have the opp...
Cemetery Maps for Walking Tours, Remembrance Events, and Cemetery Tourism
When we think of tourism, we think of crowded beaches, bustling cities, and stunning vistas; we do not always think of cemeteries. The concept of tourism centers on the element of fun. Cemeteries hold the complete opposite sentiment, and yet, cemetery tourism is on the rise. Because of this fact, cemeteries are seeking new ways to support their ope...
Going Byond: How Technology Can Enhance Celebrations of Life
Moments that matter—weddings, births, anniversaries. We spend days, weeks, months planning for them to preserve the memories beyond the events themselves. But funerals—or celebrations of amazing lives lived—are often planned in a short transactional timeframe, fraught with emotional stress and fresh grief. Sometimes, due to the rush and immediacy o...
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